SPGA Responds to Maine Gambling Control Unit Statement on Sweepstakes Platforms

WASHINGTON D.C. (JUNE 10, 2025) – The Social and Promotional Games Association (SPGA) respectfully, but firmly, disagrees with the Maine Gambling Control Unit’s characterization of sweepstakes-based gaming platforms. Our members operate legally under longstanding promotional frameworks that have been used by major U.S. brands for decades. These platforms do not require any purchase to participate or win, and they provide a fun, transparent form of entertainment enjoyed by millions of adults.

Unlike the offshore gambling sites referenced in the statement, SPGA members operate legally within the U.S., pay appropriate taxes, and follow a strict code of conduct to ensure consumer protection and fair play.

It’s disheartening to see this continued conflation of lawful sweepstakes promotions with unregulated gambling, particularly in the absence of any evidence of consumer harm. We welcome the opportunity to engage with Maine officials in a constructive dialogue to clarify how these platforms operate, the legal principles they follow, and the safeguards in place to ensure they serve the public responsibly.