Clarifying the Legality of Sweepstakes: SPGA Responds to New York AG Announcement

WASHINGTON, DC (JUNE 7, 2025) The Social and Promotional Games Association (SPGA) is disappointed by the New York Attorney General Letitia James’ mischaracterization of legal sweepstakes platforms as “illegal” and “dangerous.” Our members operate within well-established legal frameworks, pay appropriate taxes, and adhere to a strict code of conduct that includes consumer protections and responsible gaming practices.

Sweepstakes promotions are not gambling under federal law and are legally permitted in the overwhelming majority of U.S. states, including New York. Despite multiple attempts to engage directly with New York lawmakers and regulators, our outreach has gone ignored. Instead of working collaboratively to establish clear, modern rules for platforms that offer free-to-play games and do not require a purchase to win, the state has opted for overreach.

It’s disappointing to see a blanket enforcement action taken without meaningful dialogue or effort to distinguish between compliant companies and truly illegal operators. This approach stifles innovation, limits consumer choice, and disregards the legal status of sweepstakes promotions.