ACLU, Industry Leaders Raise Concerns Over California Bill Targeting Legal Sweepstakes Promotions

A broad coalition of organizations, including the American Civil Liberties Union (ACLU) and the Association of National Advertisers, whose members include Google, NBCUniversal, and other Fortune 500 companies, has joined the Social & Promotional Games Association (SPGA) in opposing California Assembly Bill 831.

Originally introduced through a “gut-and-amend” process, the bill’s broad language has created uncertainty around the legality of common sweepstakes and promotional programs. Consumer advocates and business leaders alike are urging lawmakers to revisit the proposal and clarify its intent to avoid unintended consequences for lawful marketing practices.

“The SPGA is proud to stand alongside the ACLU, the Association of National Advertisers, and other partners in voicing concerns about AB 831,” said an SPGA spokesperson. “This diverse coalition, including civil liberties advocates, leading businesses, and industry groups, reflects a shared belief that the bill, as written, could have unintended consequences for lawful promotional practices without offering clear consumer protections.”

Groups in opposition to AB 831 include:

• ACLU California Action
• American Transaction Processors Coalition
• Association of National Advertisers
• Californians United for a Responsible Budget 
• Social and Promotional Games Association (SPGA)
• Social Gaming Leadership Alliance (SGLA)
• Virtual Gaming World