Advocating for transparent, innovative, and responsible social and promotional gaming experiences
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Our Mission
Social and promotional gaming has become an integral part of the digital entertainment landscape, enjoyed by millions of players across the United States. These platforms offer engaging experiences that blend the thrill of gaming with innovative social and promotional elements, focusing on fun and interactive gameplay rather than monetary rewards.
The Social and Promotional Games Association and its members are committed to protecting players, promoting responsible innovation, and advocating for clear regulations that allow the industry to flourish. By uniting platforms under a single banner, we present a unified voice for integrity and responsibility in social and promotional gaming, working to secure a bright future for both the industry and its players.
SPGA AND ITS MEMBERS ARE COMMITTED TO:
Safeguarding Player Interests
SPGA members implement robust player protection measures, including geolocation technology, age verification processes, and responsible gaming tools, to ensure a safe and fair gaming environment for all participants.
Industry Advocacy
Each one of the SPGA’s members has established the legality of their games and platform through a thorough legal and regulatory analysis that ensures they are compliant with federal and state laws, differentiates their offerings from gambling, and provides assurance to business partners.
Consumer Awareness and Education
SPGA members are required to adhere to best practices in advertising and disclosure, including clear communication about game mechanics, odds, and free entry options. This commitment to transparency helps maintain player trust and helps the player and regulators distinguish our industry from traditional gambling.
Fostering Innovation & Industry Growth
The SPGA works to develop rules and regulations that recognize the unique nature of social and promotional games, allowing for innovation while maintaining strong consumer protections. This approach supports emerging companies and helps establish our industry as a distinct and valuable part of the gaming entertainment landscape.
Industry Overview
Social and promotional games are innovative entertainment gaming platforms that offer customers the ability to play games, have fun, and earn prizes without requiring them to risk their own money. These games typically provide a promotional method and a free method of entry, allowing participants to enjoy the excitement of gaming and the chance to win rewards with no purchase necessary. By offering these options, social and promotional games create a unique space in the entertainment industry, distinct from traditional gambling, where players can experience the thrill of winning without financial risk.
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Frequently asked questions
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SPGA FAQ
What is the SPGA?
The Social and Promotional Games Association (“SPGA”) is an association of social and promotional gaming platforms that operate inside the United States. The SPGA presents a unified voice for the integrity and responsibility of its members’ offerings. By working together, the SPGA and its members aim to promote best practices, ensure compliance with regulations, and advocate for the interests of both our industry and the players who enjoy our games.
Who are SPGA’s members?
SPGA Members are online social and promotional platforms that offer legal social and promotional games to authorized customers across the states within the U.S. Membership is limited to companies with U.S.-facing social and promotional gaming platforms that have a thorough analysis which supports their legal and regulatory compliance.
Why was the SPGA formed? What does it do?
The SPGA was formed to unite platforms across the social and promotional gaming industry under a single banner. The SPGA provides valuable resources to its members, including legal guidance on regulatory developments and best practices for self-regulation. The SPGA also engages in public relations and advocacy efforts to ensure the industry’s perspective is understood by policymakers and the public. Through these collective actions, the SPGA aims to foster a thriving, responsible social and promotional gaming environment that benefits both members and customers at large.
Social and Promotional Games FAQ
What is social and promotional gaming?
Social and promotional gaming refers to a category of online games and activities that blend entertainment with promotional elements, such as sweepstakes. Social and promotional games are designed to engage users in fun, interactive experiences and typically offer free methods of entry for prizes and do not require players to risk their own money to participate. Generally speaking, social and promotional gaming platforms offer games through which users can participate by means of a social currency and a promotional currency.
How do social and promotional games differ from gambling?
Unlike traditional online gambling, social and promotional platforms provide free entry methods and don’t require players to spend money to participate. Social games use virtual currency with no real-world value, while promotional games offer chances to win prizes through free entries or as part of promotional offerings. This approach allows players to enjoy the thrill of gaming and potentially win rewards without the risks associated with traditional gambling.
